





by Justin PeireraGreed is good. So said Gekko in the movie Wall Street.
Morals and ethics aside, what Gekko was really referring to is the innate desire in 99% (probable figure) of the world's population to reach out and grab more than we have or need. Blessed are those who desire no more than what they need to live. How then is greed good?
Greed is good because it is a powerful motivator. Yet, it has been estimated that only 2% of the world's population actually seek to satisfy their secret greedy desires to become rich beyond their wildest dreams.
The rest of us are impotent. Powerless against the forces which control our daily existence. We surrender without ever realizing that we can achieve what we want in this life. We indulge our greed in small doses, venturing no further than the safety of our comfort zones.
In 1943, Abraham Maslow wrote that "Human needs arrange themselves in hierarchies of pre-potency. That is to say, the appearance of one need usually rests on the prior satisfaction of another, more pre-potent need. Man is a perpetually wanting animal. Also no need or drive can be treated as if it were isolated or discrete; every drive is related to the state of satisfaction or dissatisfaction of other drives." Truer words on the matter have not been uttered.
Think of greed in a positive way. That is, as a means to an end. By that I mean, suppose you've always dreamed of owning a huge waterfront property with a private beach and a marina to boot. On your current income, that remains an impossible dream. You'd probably just say, "Aw shucks, I'm no Gates or Buffet" and leave it at that. Truth is, you need to get greedy about the things you want. You need to feed your greed. Here's why.
As your greed grows, it becomes an all consuming passion and it triggers the motivation switch in your brain. This in turn causes a change in your behaviour pattern as you begin to act on your greed. Now comes the critical part. You need to figure out a way to get your hands on the kind of money that would allow you to purchase that beachfront property in the Caribbean, Hawaii or the south of France.
Okay, so you have no real money to invest in a new business venture. You have no great inventive skills. Neither can you write a top grossing movie script or multi-platinum hit song. Rats, you didn't even make the queue when they were handing out law degrees. What's left? Crumbs. Golden crumbs. Sow them and you reap the rewards.
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