Author: Kerry Harrington
What is it that places a small percentage of Affiliates so far
ahead of all the other Affiliates. 80% of Affiliates make little
or no money, 15% make average money, 5% are Super Affiliates.
Why? Is it because Super Affiliates work harder than the rest?
Not necessarily. What they do have is systems they use and a
professional approach to internet marketing.
As with any high achiever in any field - Super Affiliates have
goals and dreams on which they focus while they work patiently
towards achieving those goals. They have elected to give what
ever it takes to learn and excel in internet marketing - the
field they have chosen never losing sight of their goals.
These Affiliates carefully select the products or services they
are going to market, they personally purchase use and familarize
themselves with these products. They limit the products or
services only to those they can personally recommend while at
the same time retaining their own credibility.
Super Affiliates take the time to build mailing lists, lists of
subscribers who respect their honesty and integrity, subscribers
to whom they can mail their eZine/Newsletter and promote and
recommend products to. These Affiliates treat their customers as
real live people not unseen faces hidden behind a computer
screen, making sure they answer all of the customers questions
or concerns.
The Super Affiliates don't place a banner ad on their website
and sit back thinking it's all going to happen, it simply won't
happen. They write their own copy detailing all the features of
the product or service and the benefits they have had by using
the product, pointing out how the customer can expect to have
the same results.
They use ad tracking scripts to track the results of their
advertising campaigns, they also use scripts to split hits
between pages or ad copy. The Affiliate will write two ads or
two pages the script will then split the hits 50/50 between the
two from this they can then see page A made 6 sales while page B
made 2. They then alter page B and repeat the process again.
Constantly testing and improving.
Recently a Marketer told me he had calculated a loss of over
$30,000 during the course of one advertising campaign, in his
wisdom he had neglected to carefully track the particular
campaign, at some time during the campaign he altered the text
size of some words and noticed a marked increase in results. He
then did some calculations and came up with the loss mentioned
above.
Super Affiliates don't sell they pre sell, it isn't the job of
an Affiliate to sell the product the Affiliate tells the
customer all about the features and benefits of the product then
provides a link to the Merchants website where the customer
arrives already warmed to the idea and more likely to purchase.
If the Marketer does his part of the deal correctly this should
result in a sale.
When a Marketer and his Affiliates work in unison together each
mindful of his role in the sale process we then have not only a
Super Affiliate but a Super Sales Team. We all know what happens
when members of any team fail to play their part in the team
effort. When that happens guess what? - you no longer have a
winning team.
If you have a product or service and would like a simple way to
locate Super Affiliates and build a highly efficient sales team
I found Dr Neil Shearing's "Internet Success Spider" to be
simply stunning. It includes breakthrough software and an ebook
to help you find Super Affiliates and get them to sell your
product! Plus, it has the best digital guarantee ever!
/GoArticle
